Publication date of Eyewear Shop Ami:

10/14/23

Description:

The Eyewear Shop Ami blog published a post about the presentation of the Silmo d’Or awards and the Lafont x Maison Sekimoto collaboration.

In the post, they unveil the “Ouvrage” model presented at the 2023 iOFT Tokyo exhibition, celebrating the centenary of Maison Lafont.

Translation of the article:

AH 2023 Exposition de nouveautés à Tokyo – 2e jour

On the second day of my trip to Tokyo, I visited the iOFT exhibition, a major eyewear exhibition held at Tokyo Big Sight. Each year, my first stop at iOFT is the Lafont booth, a French brand distributed in Japan by Iwaki. I’d like to thank Mr. Sato, the sales manager.

Lafont, celebrating its centenary, unveiled the “Lafont × MAISON SEKIMOTO” model, a globally limited edition frame with only 200 pieces available. This collaboration between Lafont and Satoshi Sekimoto, the first Japanese to be awarded the title of Meilleur Ouvrier de France in the custom embroidery category, resulted in a couture frame. Mr. Sekimoto also gave a demonstration at the booth.

There were many new models this time. Frames in vibrant fabric colors brightened our eyes. Numerous bold and voluminous sunglasses models were also present, including types we had never seen before.

Additionally, Lafont’s “NEXT” model won the Grand Prize at the Japanese “27th Japan Eyewear Awards 2024” in the Design category. So, we acquired this model as well.

The major series model, which was still in prototype form at the last exhibition, is finally ready! Colors are final, and the temples have been carefully designed. Filton’s autumn-winter collection, including the major series, will be on display in-store for about a week in December of this year. We will keep you informed of details such as the exact date through our social media, so be sure to check them.

…

We purchased new frames from the OWL x FLEA collaboration at OWL PRODUCT. These frames are a must-have for the store owner.

The INGOT show has a different atmosphere than iOFT. It’s filled with brands from around the world.

That summarizes my report on the autumn-winter 2023 collection highlights. Just the day after my return from the exhibition, the latest ENALLOID collections arrived in-store. That’s really quick!

New collections will be arriving steadily from now on, so please feel free to visit us in-store.